Black Friday Cyber Monday (BFCM) can often be a stressful time of the year, and there’s the added pressure of trying to think of a compelling offer that will encourage sales but not break your bank. So to help we have compiled a list of ideas for you to choose from and that aligns best with your brand.
Your next marketing campaign idea awaits
A deal an hour
If you own a high traffic store, then this can be a very successful idea for Black Friday, as it will not only encourage spending, but by keeping the Black Friday deals a surprise and keep your customers coming back for more & more.
Create a gift guide
This is especially great for those shoppers who may just be shopping because it’s Black Friday. By adding a ‘Shop for Her’, ‘Shop for Him’, ‘Shop for Christmas’, you’re giving gifting ideas away & doing the hard work for them. You can do this many ways, but the easiest & most cost-effective way is to create a collection on your ecommerce store.
Giveaway with each purchase
Give the buyer the option to select any product under a certain amount for free. Or offer a free 14-day trial for new users as a means of promoting other products/services too. A giveaway is often a great way to encourage sales & generate awareness of the product/service you want to promote.
Extend from just Black Friday to Cyber Monday too
An effective Black Friday marketing strategy is to extend your sale to Cyber Monday, thereby maximizing the probability to draw in more customers and sales.
Promote new products
Launch a new product, or introduce a Black Friday exclusive product to create a sense of exclusivity to those who purchase the item for a ‘limited time only’.
Declutter – Push old warehouse stock
Use this time to sell end of season stock or clear out old warehouse stock that you haven’t been able to get rid of. Black Friday isn’t only for new products, it’s the ideal opportunity to move slow sellers.
Direct mail with a coupon code
Send your database an emailer with a coupon code to use when shopping on your website during Black Friday Cyber Monday. This helps encourage sales before the buyer even knew they wanted anything.
Now, imagine taking one of these ideas and creating visually appealing content to attract your audiences. One of our absolute favourites is to create campaigns for our clients in making their ideas come to life. We’d love to do the same for your brand.