Brand Heart

The owner and founder, Charlene Udal is very experienced in Digital Marketing. The team is incredibly talented, creative and very passionate about what they do, always going the extra mile and looking for new creative ideas that can be implemented to increase brand awareness and engagement. Being a Durban based company, we were able to regularly meet with them to discuss ideas and evaluate our social media, ensuring that it is alignment with our strategy and that our goals are being met.

Charlene has developed our entire Marketing & Advertising Strategy from the get-go. She has launched our SEM (Google Adwords) ensuring Bfor not only ‘shows up’ but is ‘clicked on’ by our consumers. She has driven the creation of our brand identity and has successfully re-branded our company with a fresh new logo and strap line. She is creative in developing our advertising campaigns and copy writing of our blogs and Newsletters, always using the right ‘brand speak’! She has lead the way with our advertising by selecting niche sites to advertise on to drive quality traffic to our website and continues to collaborate on our social media strategy. She is idea driven, professional and reliable enough to take on any last minute marketing opportunities! We are happy to have her as the gate keeper to our brand!

Charlene understands brands and the communication process extremely well….from strategic brand positioning to a knowledge and appreciation of the various “touch-points” where a brand needs to show up (from traditional mass media through to the digital space through to the physical shopping environment..). She is a loyal, conscientious and reliable individual who adds value to everything she touches.