Effective email campaigns only target people that want to hear from you about what they’re interested in, at a time most convenient to them. It’s all about them – get to know who you’re talking to and they’ll reward you by taking the action you want.
It’s not only about looking good. Call to actions in the right places are super important to encouraging clicks.
Give people what they want and they’ll look forward to receiving
your email.
Growing a database takes time and patience but you’ll be richly rewarded in the long run.
Clever software helps you track who’s opening your email and what they’re clicking on. Measuring campaigns provides great
customer insight.
Only pay for the people you send to.
Track exactly how well the campaign performed and make adjustments to improve the next campaign
Keep in touch with your customers so it’s easy for them to keep doing business with you.
Reward customers that refer their friends.
The more information you put in, the more customized the content.
You can prompt people to take action and give them the tools to do it.
Make your customers opinions count by asking them what they think – then act on it.
