Running your company website without an online marketing plan to encourage more page visits (also known as ‘traffic’) is as purposeless as going up the creek without a paddle!
It’s all very well spending your hard earned money on a state-of-the-art company website to give your business added credibility, but if your website has hardly anyone visiting it then we’re afraid to say that you’re wasting your time. After all, what’s the point in having a website if no one is interested in viewing it?
Far too often, companies miss out on a wealth of opportunity because they’re directing all their time, resources and energy to all the wrong places. But we’re here to set things straight and make sure that you don’t make the same mistakes.
We’ve prepared a list of 5 online marketing channels to increase your website traffic and ensure that your company is found online. Take a look!
Improve Your Website Traffic With These 5 Online Marketing Channels
Social media marketing
There are two ways to increase your website traffic through social media. The first and most cost effective way to draw attention to your site is through the use of organic posts (these posts are published directly to your social media pages and aren’t paid for). The second, and more fruitful way makes use of paid advertising.
Although you can use organic posts to encourage your social media audience to visit your site and find out more about your products or services, you’re quite limited with the number of people you can reach here. On average, Facebook only serves about 2% of your posts to your followers. But once these posts are boosted and backed with a little spend, your advertising options begin to expand.
This brings us to paid advertising. With paid advertising, you can either add budget to organic posts (and increase the number of people they reach) or you can set up various advertising campaigns, which allow you to target a more specific audience and ultimately attract the right kind of people to your company website.
Currently reaching over one billion users, You Tube has massive potential when it comes to advertising your company website.
So if you don’t have your own channel that’s linked to your company website, then we suggest you create one. Once your channel is up and running, you’ll be able to take advantage of You Tube’s paid advertising options and increase your brand’s chance of being seen by the right audience by targeting customers according to their demographics, topics or interests.
If email marketing is used correctly, it can be an extremely effective tool for enhancing your website traffic.
With email marketing, you can build your own database to market to or use other relevant 3rd party email marketing newsletters that can promote your business through ads and written content.
Whichever option you go with, you can help direct people to your company website through the use of inbound links from email marketing (strong inbound links play a significant role in improving your SEO).
Improving your company website ranking through Google search engine marketing involves two methods of acquiring new website visitors: organic search and paid search.
Companies that pay to appear at the top of Google’s search results make use of paid search, whereas companies that optimise their page quality and content make use of organic search.
Often, companies will use Google AdWord’s (a paid advertising service) to create ads and promote these through Google’s search and display network (a collection of websites, videos and blogs that shows AdWords ads) – search is great to generate website clicks and display, is great for brand awareness.
But there are also options such as Google My Business which are free and can generate great localized clicks if optimised correctly.
3rd party website
By advertising on a website that attracts your target audience or by using bloggers or editors to write about you and include links to your site, you can capitalise on a 3rd party website’s popularity and use it to drive increased traffic to your company website.
For example, if your company sells handbags, you could pay a popular fashion blogger to write about your product on their blog and include links to your company website. This also helps build quality inbound links to your website which will improve your SEO and ultimately your organic Google rankings.
So now that you’ve learnt about these online marketing channels that help increase traffic to your website, we hope you’re ready to rise to the top of Google’s search results page and to show your company website to the people that matter!
If you’d like more information or help on how to increase traffic to your website, feel free to contact us.