Search engines like Google and YouTube are what most people use to find what they’re looking for online. So you want to make sure your website is ranked at the top of your most important search results. A combination of paid (Google AdWords) and organic listings will give your website the best opportunity to deliver great results.
What search engine marketing services do we offer?
Google Paid (AdWords)
These are the ads you see at the top and down the right side of the Google search page. We’ll create and carefully manage your Adwords PPC (pay per click) and Display Network Campaigns to achieve maximum clicks at the lowest possible rate. Our people are Google certified to ensure we deliver the best rates and best results possible.
These are listings you don’t pay for but are usually the ones that deliver the best results. Google’s primary goal is to put the user in touch with the most relevant and quality websites based on their search phrase. This is why they continually assess every web page, ensuring they rank the best ones first. And it’s why optimizing your website for search engines is so important.
Find out more about SEO
YouTube is the 2nd biggest search engine worldwide so it makes sense to include it in your search engine marketing strategy. Some people prefer to watch a short video than read text so you want to make sure you’re catering for them – and not leaving it up to your competitors.
Contact us about YouTube
IDEAS FOR YOUTUBE VIDEO CONTENT:
- Tutorials on how to use products
- Show how products can be used for different things
- Customer testimonials
- Explanation of services offered
- Footage of facilities offered, eg. a hotel could create different videos for conferencing, accommodation, dining & entertainment
- Explanation of product features & benefits
- Funny ways to use a product – if it’s funny enough it could go viral
- Product demo’s
The list is endless. Our job is to come up with YouTube marketing ideas and then execute them in the most creative and appealing fashion. We’ll optimise them with appropriate keywords and promote them through a YouTube marketing pay-per-click (PPC) campaign so your video receives as many views as possible. Videos can also be embedded on your website so you double your chances of them being viewed and maximise your return on investment.