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How to choose the right website company

Developing a new website for your company is a big decision. The result will either help you get more customers or turn people away. So choosing which website company to entrust this to is very important. We’ve put together our top 10 tips to choose the right website company.


Ask for links of websites they’ve built. This is what you’re looking for when assessing them:

DIVERSITY: They shouldn’t all look the same. You want them to adapt their style to your brand (not the other way around).

RESPONSIVENESS: Look at them on a desktop computer and mobile device. They should look great on all screen sizes and be easy to use.

USER EXPERIENCE: You should want to browse the site for at least a minute. It should draw you in and keep you engaged. Look for call to actions that encourage conversions.

NAVIGATION: You should be able to navigate around the site easily and quickly find what you could potentially be looking for.

DESIGN: Are the sites appealing on the eye? Good design will communicate the message without you having to work too hard to understand it. A good balance between imagery, copy & graphic design is key to a great looking website.


Find out what they know about SEO (search engine optimisation) and if it’s included. This is important if you want your website to be well ranked by Google.


Ask for the average KPI’s on past projects like bounce rate, time spent, traffic and goal completions or conversions.


How long have they been business? Website support is critical if you want your website maintained.


Be clear on what you are expected to provide them with. Writing content for web is a craft so make sure either they’re equipped or you are.


What security measures are put in place? Website hacking is rife and the last thing you want is your site to be lost or destroyed.


What brand building or marketing experience do they have? A marketer will create a website that thinks like a customer and not the company.


Find out what other marketing services they offer. Choosing an agency that can drive the right traffic to the website will help drive enquiries, sales and brand awareness.


Can the website can be updated and maintained easily? If it’s hardcoded you’ll always need a web developer to make changes.


Have they taken time to understand your business? Your goals and ROI will only be achieved if the website is designed with a full understanding of your customers’ pain points and how your product or service addresses them.

So if you’re looking for a website company that is able to develop a website that ticks all these boxes, we invite you to fill in the form below and we’ll get in touch.