If you’ve recently created an Instagram account for your business and aren’t seeing as much growth as you’d like, don’t lose hope. Many businesses on Instagram struggle to attract new followers – especially the smaller ones who don’t have the budget for ads!
But that doesn’t mean you should ‘throw in the towel’ and delete your account. Instagram is, after all, one of the most popular social platforms next to Facebook with over 800 million active users. And it holds loads of potential when it comes to reaching customers and getting your brand noticed.
So, to help you make the most of this dynamic platform and get your business headed towards social success, we’ve listed a number of ways to grow your Instagram following without even spending a cent. Pay attention to these great tips below if you’d like to build a stronger community for your brand and see more sales.
Boost Your Organic Instagram Growth With These 3 Socially Savvy Tips
1.Focus On Image Quality And Consistency
Since Instagram is primarily a visual platform, it makes sense to post quality images that people will pay attention to. Posting pixelated, blurry or dimly lighted pics is a sure-fire way to get people to lose interest and unfollow you!
Consistency is another important factor to consider when choosing your images. By posting some pics with a clear, clean look and feel and others with busy, complicated compositions, you’ll end up sending your Instagram audience a mixed message about who your company is and what they represent.
Before you post anything, try to think about what you want people to associate your business with and create a visual theme around that to tie everything together. A picture paints a thousand words, so make sure you’re painting a picture that fellow ‘gramers’ will want to follow.
2.Show Your Audience That You’re Socially Active
The more personality your business shows, the better. Let your followers know that you’re not a cold, indifferent robot by taking a few minutes to interact with them and respond to their comments in a sincere and genuine way. Better yet, scroll through their images and comment on them to show that you’re interested in what they have to share and not only focused on bringing in more business. People are more likely to follow businesses that actively engage with them rather than ‘faceless’ and socially static brands.
3.Use The Right Hashtags
Hashtags are undoubtedly one of the best tools to grow your Instagram following. Even if you’re not big on using hashtags yourself, there’s no denying their usefulness in helping you reach people who are actually interested in what you have to share.
People searching for topics of interest that relate to what your brand is sharing are much more likely to discover and follow you if you make use of the right hashtags. A general rule of thumb is to use a good mix of different hashtags with different popularity levels – this can quickly draw in new followers.
So, there you have it! Learning how to grow your Instagram following organically wasn’t that difficult right?
We hope you’ve found these tips helpful and we wish you all the best on your journey towards becoming a social superstar.
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