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Website marketing and how to improve your visibility

Website marketing can be a complex process, with so much competition out there.  It’s become a virtual science, with loads of expert opinion on the best ways of being seen amongst all the clutter.  Then there’s the confusing jargon that goes with it: SERP’s and SEO link building and canonical tags and a hundred others.

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We can simplify it for you, building a great website that people enjoy using and then helping you attract visitors to it.  Once they’re there, the idea is to persuade the visitor to do some business with you, either now or in the future.

Getting them there, though, is the trick.  This is where using key search words and excellent content are critical, as are link building, social media promotion and other tools of the trade.  One of those SEO link building tools is ‘content syndication’.

Content syndication as a website marketing tool

Content syndication means publishing an article, video or captioned picture on your own website and then getting another website to either publish a part of it, such as the introduction, with a link back to your website for visitors to read further.

The link back to your own website is vital as it helps to improve your SEO (Search Engine Optimisation) link building as well as your visibility, bringing that all-important visitor to your website and improving your ranking on the SERP (Search Engine Results Page).

WHERE TO SYNDICATE CONTENT

There are a number of different options for syndicating content and drawing people to your marketing website.  A few of these are:

  • Websites that relate to your industry and mainly publish syndicated content.  Sometimes it’s as simple as uploading your RSS (Rich Site Summary or Really Simple Syndication) feed so that the site is alerted when you publish new content on your own website.  They then choose whether or not to publish it.
  • Industry blogs that use guest writers – offer to write articles for them with links back to your own marketing website, or suggest an RSS feed that would alert them when you’d published a new article on your website.
  • Online industry related magazines that accept guest articles with links back to your website.
  • You could also choose the paid option offered by large websites such as News 24 and others.

What to watch out for when syndicating content and creating SEO links

There are a few issues to watch out for when syndicating website marketing content.  The first is that only one person should be managing this to avoid duplication and other unprofessional pitfalls.  That person needs to keep track of what was sent and to whom.

Duplication doesn’t only irritate those managing other websites.  It can also attract penalties from Google and other search engines that use links to rank your content.  The same key words and content pitching up too many times through too many links works against you rather than for you in optimising your SEO link building.

Any questions?  Contact BrandHeart and we’ll gladly help you optimise your website.

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