Search engine optimisation is imperative for any website that has any hope of being ranked highly by search engines. Their job is to make sure that people find what they’re looking for quickly and in order of relevance. SEO takes time, patience and investment but the reward is a well trafficked website that will turn visitors into customers. There are many factors influencing how search engines rate your website.
What determines a good SEO score?
There are 4 elements involved in achieving a good score. We analyse each one when asked to do an audit and put an action plan in place for improvements.
This involves looking at how the site is structured and how the content has been written and links together. Google uses the url, title, description, images and text on the page to tell it what the page is about. Planning in advance makes all the difference.
Google places a great deal of emphasis on how visitors behave on a website. They want to see lots of people spending long periods of time visiting different pages, clicking on links, and engaging with your content. This proves to Google that your site is of a high standard and that it has good content.
Content needs to be carefully written to include the right keywords in the right places. A good mix of text, images and videos helps to keep people engaged which keeps them on the site for longer.
The volume and variety of traffic sources is important for good SEO. We create opportunities for people to find your website through Facebook, Twitter, Google+, Instagram, YouTube and authority 3rd party websites.
Search Engine Optimisation refers the many methods used to optimize organic/natural (and free) rankings on search engines. Good SEO means your website will enjoy rankings on the first page of Google results for your most important keywords.
SEO is extremely important when launching a new website because Google will rank it according to how well the SEO has been done. But it doesn’t stop when the site goes live because Google constantly uses algorithms to re-rank websites so you have to keep convincing it that your website is still of a high standard and that people are finding it useful.
A short description that is coded into each page of a website that tells Google what the page is about. This information is used to help Google decide where to rank the page for various keywords. There is an art to writing optimized meta-descriptions to ensure the right combination of keywords are used in the right places.
These are links created on other websites or platforms that link back to your website. Generating authentic links from quality websites is a big part of SEO, but it can work against you if Google picks up that the links have been bought or are irrelevant to the content on your site. There are no shortcuts because Google keeps changing its algorithms to find new ways of catching sites that are trying to cheat the system.
This all depends on how much effort is put in. Some of the factors influencing this include how much content is created, the quality of the content, the number of inbound links and how visitors behave on the site. The larger the site the quicker it is likely to see results because Google crawl bigger sites more regularly. It can take anything from a week up to a month before any changes can be seen.