Website marketing and how to improve your visibility

Website marketing can be a complex process, with so much competition out there.  It’s become a virtual science, with loads of expert opinion on the best ways of being seen amongst all the clutter. Then there’s the confusing jargon that goes with it: SERP’s and SEO link building and canonical tags and a hundred others. […]

How to use Facebook Insights to maximise interest in your posts

Running a social media platform like Facebook can be an awfully lonely business if you don’t keep an eye on what’s happening to your posts.  We make a huge effort to keep our pages fresh and interesting, but how do we know we’re hitting the mark?  Fortunately there are tools such as Facebook’s ‘Insights’ to […]