Landing Page Content Questionnaire

Thank you for choosing us to develop a web-based landing page that will be designed to generate leads for your business. To help us create a page that will have the best possible chance of converting a visitor into a lead, we need you to provide us with as much relevant and insightful information as possible. This document has been designed to extract what we need from you ,so we urge you to take time in filling it out – we can only use the info you give us. Please keep your answers specifically related to the product or service that we will be promoting on the landing page.

Name

Company Name

Contact Number:

DOMAIN & HOSTING:

Do you have a website domain that is currently being hosted?

If yes, please supply contact details of your hosting service provider (the company you pay each month to host your website or email)

Would you like us to host your landing page?

CONTENT FOR THE LANDING PAGE:

What is the main purpose of the landing page?

Is there something we can offer to encourage them to take the action you want, eg. Free consultation, special price, etc. Please be specific about exactly what they will get if they fill out the form on the landing page.

We need to write a compelling headline that will quickly and clearly tell the visitor what your product or service is and encourage them to read further. Help us write an effective one for you by providing us with the following info:

What are you selling?

What problem are you trying to solve?

Are you offering anything unique that your competitors aren’t, and you know is important to your customer?

How does your product or service help people?

We want them to give us their details by filling out the form. Can you tell us what you think would encourage them to do so, eg. Free consultation; Free demo; 20% off; download something that will help them (not your brochure).

Please provide as much relevant information about the products/services that you are promoting. If you have a separate document, brochure or a web page with the content, please provide that.

What makes you different from your competitors?

Do you have any examples of your work or photos of your product that we can include? Please send them to us.

What can people expect if they choose your product or service?

Do you have any client testimonials or reviews on FB and Google that we can include? Please send them to us.

Are there any special accreditations/certifications that we need to include? Please send us the relevant logos.

What telephone number can we include on the landing page?

What email address should we send your leads to?

Do you have a MailChimp account?

Would you like us to link the landing page to your MailChimp account?

Do you have a video you would like us to include?

Do you have photos or images that we can use?

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