Google Adwords Campaign Questionnaire

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Please complete the questionnaire below giving as much detail as possible so that we can set up effective campaigns that will deliver results in line with your goals.

A campaign is defined as one type of product or service, eg. shoes / plumber / security service. Each campaign costs R990 ex. VAT to set up.

If different targeting is required for the same product/service, eg. different country or LSM then a separate campaign is required.

Name

Company Name

Contact Number:

What is your website address that the ads will link to?

Explain your business to me in a few sentences? Brief overview of what you do.

What do you want to achieve from AdWords?

Increase leads Increase Website Traffic Newsletter sign-ups Raise brand awareness Sales

Do you already have an AdWords account? If so, please provide the Client ID

If you do not already have an AdWords account. We will set up a new Gmail account on behalf of your business which will be used to set up your Google AdWords Account. Are you happy for us to do so?

Yes No

What location would you like to target?

What is your target/max monthly spend in ZAR?

What products/services would you like to promote?

What would the primary call-to-action be?

Who would you say are your main competitors?

What differentiates you?

Are you doing any other marketing at the moment that you would like me to align with (consistent message)?

How will you be measuring the success of AdWords?

What kind of (key)words would you like to show on in Google? Please list between 5 and 10.

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